Why Branch?

May 09, 2016

Why Branch?

Branch means two things to Gamla: It's the name of our new retail shop, as in a "branch" of our existing design studio and business. It's also the name of Gamla's co-founder and lead designer, Branch (Brent) Freedman.

But to really understand Why Branch? we should start at the start:

WHEN HE WAS A "MODEL" IN KOREA.

Branch (the man) was born with the name Brent, a fine given name that has never particularly suited him or his personality. Branch had long ago resigned himself to the name Brent, until one winter day while visiting Brian Hunter, a friend who was then living in Gwangju, near Seoul, Korea.

Many hours and copious amounts of soju into Brent and Brian's visit, a man approached them and exclaimed, "I've been looking all over for a man with a beard! I'm a fashion designer — will you model for my catalogue?" Brent being Brent, he thought it might be a fun adventure, and agreed to go to a secluded area on a mountaintop in the middle of winter to model clothing that was at least three sizes too small.

When the designer asked for Brent's name, Brent answered:

"It's Brent."

"Branch?"

"Sure. Yeah, Branch."

"And your last name?"

"I don't use a last name. It's just Branch."

Long story short, it turns out the man really is a fashion designer and Branch really was a "model" for a day in Korea. Ever since then, he's been known by friends and family as Branch. And now our store is, too.




Also in Journal

On The Dock - Feature in GRAY Magazine
On The Dock - Feature in GRAY Magazine

September 01, 2016

Owners Robin McMillan and Brent (Branch) Freedman overhauled the 180-square-foot space sandwiched between two restaurants into an unexpected oasis of contemporary design.

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Feature on Poppytalk - Branch 01!
Feature on Poppytalk - Branch 01!

July 13, 2016

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Designing Branch 01
Designing Branch 01

July 07, 2016

We've been joking that Branch 01 is our studio's baby. It was nine months from lease-signing to door-opening, and each of those nine months were painful, exciting, and spent creating a new part of our life.

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